MICHAEL DONGEN
Summary
Results-driven Brand Manager develops and implements successful marketing plans and brand strategies. Utilizes customer insights to develop creative strategies that drive customer loyalty and brand recognition. Articulate and driven leader with high energy and engaging personality. Hardworking team builder motivational in maximizing personnel performance and surpassing business objectives.
Innovative Marketing leader with 5+ years of experience delivering exceptional marketing campaigns, content and collateral based on established and innovative strategies. Results-oriented and collaborative professional bringing expertise in brand management and social media engagement. Detail-oriented, attentive and decisive leader.
Overview
20
20
years of professional experience
Work History
Innovative & International Brand Manager
Surinaamse Brouwerij
04.2022 - Current
- Developed custom marketing and advertising strategies – Heineken and Desperado
- Implemented and executed launch strategies for Heineken Local Production
- Organized promotional events associated with the premium brands – concerts, sampling, promo's
- Managed a multi-million SRD marketing budget
- Lead NPI for Heineken export
- Created designs and layouts for media outlets
- Made decisions about the cost of branding and analyzing trends in customer spending
- Built relationships with vendors, influencers, journalists and media outlets
- Oversaw social media accounts and ensured brand consistency
- Conducted meetings with clients, stake holders, staff – on & off trade, finance, sales, logistics
- Part of the Commerce Management team and the sustainability task force.
CEO, Founder
Full Circle Worldwide, L.L.C.
07.2016 - Current
- Successfully teamed up with call centers in Suriname, Puerto Rico, and Dominican Republic
- Successfully teamed up with companies in Dubai and The Netherlands with the PPE efforts
- We managed to organize, manage, and distribute PPE items in the various locations during the Covid-19 pandemic
- Have built relationships with engineering firms and accounting firms to provide professional services for clients in the USA and Europe
- Consulting small businesses on how to scale, start, execute, manufacture, distribute and help get funding for their operations in the US, The Netherlands and Suriname
- Partnered up with Surefish in Suriname for the export of exotic fish species, fish oil production and eventually omega-3 and pet food production
- Together with Compak Heerenveen BV we are working towards Agri-fibre board manufacturing plants in Louisiana (USA), Groningen (Netherlands), Suriname (South America), Guyana and French Guyana (South America).
Sales and Marketing Expert
Empire Today L.L.C.
11.2020 - 01.2022
- Develop relationships with current clients and potential customers within specific territory
- Assist customers by providing knowledge of all company products plus present products and negotiate well with consumers
- Understand our products, our market competition and how to position products to overcome these factors
- Manage displays, samples, and selling tools for customer availability
- Measure, built your floor plan, quote prices, discuss credit terms, negotiate, and prepare sales contracts for customers
- Estimate date of delivery to customer, based on knowledge of company's delivery schedules
- Review and analyze various sales reports to identify sales potential with current clients and potential new customers
- Research and analyze client need and demands based on market information
- Travel 100% locally
- Perform additional duties as required and or requested.
Key Relationships Cultivator
Full Circle Communications, Inc.
05.2015 - 01.2019
- Managed a recycling project – Recycling Perks City of Atlanta
- Communications Manager – Rockbridge Road Water Main Replacement Project (Reeves & Young)
- Communications Manager – Gravity Sewer System Rehabilitation, Replacement, and Construction Project (Brown and Caldwell)
- Business Development – acquiring new public involvement projects with the various counties in Georgia and Louisiana
- Networking and negotiating terms with some of the biggest companies in the industry, Jacobs, Cerm, Ch2MHill to name a few
- Proposal review and preparation.
Senior Account Underwriter
Louisiana Farm Bureau Insurance Companies
12.2010 - 05.2015
- Successfully regained surplus of $59 million for the mutual company after devastation of Hurricanes Katrina and Rita
- Teamed on the development of underwriting manuals for company personnel, defining underwriting philosophy and comprehensive technical insurance concepts; facilitated transition from manual to POS system
- Assess personal lines of business to authorize, restrict or decline coverage based on professional and risk evaluation
- Advise and provide support for field staff, agency force of 30 agents and three agency managers, across South Louisiana
- Monitor and incorporate current industry trends and updates in company policies, rates, and procedures.
Co-founder
Royals International Soccer Team
06.2011 - 12.2013
- Co-founded non-profit soccer team with the purpose of providing financial assistance, educational guidance, and life skills training for foreign students
- Coordinated fundraising efforts for team, including events, corporate sponsorships, and in-kind donation acquisition
- Enlisted coaching staff for development of athletic skills and techniques in preparation for league tournaments, Certified team with local soccer association.
Account Underwriter
Louisiana Farm Bureau Insurance Companies
01.2005 - 12.2010
- Reviewed and clarified underwriting determinations, coverage, rules, and decisions with agents, staff and insured
- Reviewed new and renewal business requests as well as certain endorsements to determine insurability based on corporate guidelines and standards
- Managed digital and manually issued policies
- Resolved client inquiries and disputes
- Contributed to achievement of company productivity and profitability objectives.
Operations Manager
KBS Enterprises, Inc.
01.2004 - 01.2008
- Managed daily operations of construction division, specializing in residential remodeling, roofing, custom renovations
- Executed all aspects of business administration, including budgeting, marketing, accounts payable/receivable, safety, and human resource management
- Calculated estimates and negotiated over twenty contracts, totaling over $8M
- Successfully managed over twenty projects, with a staff of over twenty-five people
- Implemented health and safety, professional development, and technical skills training.
Education
Certificate - Sales And Marketing Education
Empire Today Academy
Atlanta, GA04.2020
Certificate - Business Development
Tony Robbins Academy
Boca Raton, Florida01.2019
Construction Business Management Institute (CBMI)
Atlanta Metropolitan State College
Atlanta, GA01.2017
Associate - Personal Insurance (API)
Insurance Institute of America
01.2009
New Agents and Underwriting School
Jackson
01.2005
B.S. - Natural Resources Ecology and Management
Louisiana State University
Baton Rouge, LA01.2003
Skills
- Marketing Communications
- Integrated Marketing
- Email & Social Media Marketing
- Data Analysis
- Business Development
- Construction Management & Scheduling
- Project Management
- Budget Analysis
- Marketing Research & Strategy
- Technical Underwriting
- Outsourcing Solutions
- Networking, Sales and Marketing
- Logistics & Planning
- Executive Leadership, Coaching
- Customer Service
- Safety and Wellness Programs
- Consulting, Contract Negotiation, Distribution, and Manufacturing
- Advertising Expertise
- Lead Prospecting
- Brand-Building Strategies
- Training Delivery
- Performance Monitoring
- Product Management
- Event Coordination
- Promotional Planning
- Budget Development
- Strategy Development
- Staff Coaching
- Social Media Campaigns
- Partnership Building
Additional Skills And Information
Dutch, Creole, Image-Right, Marshall Swift & Boeckh, N.A.D.A, Price Digest, Guidewire (claim center), Microsoft Office Suites software (Word, Excel, PowerPoint), Completed over seven hundred hours volunteer work, U.S. Fish & Wildlife service in Natchitoches, Louisiana, 2001, Coached division four beach volleyball team to 2013 championship, Boys & Girls Clubs of Metro Atlanta – Mentorship program, 2017, Working with – Empowering Young Moguls Inc., 2018, Logistical experience – import and export of various products – food & beverage, PPE, minerals - WORLDWIDE
Languages
Dutch
Native language
English
Proficient
C2
Timeline
Innovative & International Brand Manager
Surinaamse Brouwerij
04.2022 - Current
Sales and Marketing Expert
Empire Today L.L.C.
11.2020 - 01.2022
CEO, Founder
Full Circle Worldwide, L.L.C.
07.2016 - Current
Key Relationships Cultivator
Full Circle Communications, Inc.
05.2015 - 01.2019
Co-founder
Royals International Soccer Team
06.2011 - 12.2013
Senior Account Underwriter
Louisiana Farm Bureau Insurance Companies
12.2010 - 05.2015
Account Underwriter
Louisiana Farm Bureau Insurance Companies
01.2005 - 12.2010
Operations Manager
KBS Enterprises, Inc.
01.2004 - 01.2008
Certificate - Sales And Marketing Education
Empire Today Academy
Certificate - Business Development
Tony Robbins Academy
Construction Business Management Institute (CBMI)
Atlanta Metropolitan State College
Associate - Personal Insurance (API)
Insurance Institute of America
New Agents and Underwriting School
Jackson
B.S. - Natural Resources Ecology and Management
Louisiana State University
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